Part of VCCP’s success has come from its long-standing dedication to its 10 founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Be Un-precious
Brilliant ideas come from openness.
Be Responsible
Great teams take responsibility for each other.
Be On Time
Deliver on time, or earlier.
Be Lean
Small motivated teams achieve the best results.
Be Clear
Its easy to complicate, it's difficult to simplify.
Be Happy
Enjoy work.
Be Honest
Keep open books and admit mistakes.
Be Proud
Take pride in the work we produce.
Be Agile
Delay is corrosive, energy is infectious.
